Interactive advertising has always been an important goal for major brands. As the better you advertise the more sales that will increase. It goes almost by the same rules like supply and demand. Invest in better advertising and get more money. For that purpose, Sony has filed a patent for an idea that by shouting at the TV you will be able to skip commercials. This is a very unique idea for the interactive marketing world, as you are forced to insert a brand name into your unconscious mind. So in their view, the next time you head out to the store, you’ll be buying the product you were swearing at.
Companies from their creation dates to their termination dates, usually change their logos throughout the whole journey. With this in mind Microsoft, has decided to revamp its logo, making it what they view “hip” and cool. This will be their 5th logo in the making. As this logo is accompanying Windows 8, it will of course feature some relevance to the Windows 8 logo, with a four squares idea. Which logo do you think Microsoft’s finest is? Please vote at the poll below.
Chinese online sources claim that Xiaomi might be releasing its successful phones in Europe as early as Q1 2013. The real question behind this statement is whether Xiaomi has the capabilities to expand its market in a completely uncharted area. Just to start off, Xiaomi will have to invest a lot of money in advertisement in Europe as not a lot of people are familiar with the brand. Finally, the funny part about this story is that Xiaomi has about 1.3 billion people in china to sell to, but that’s not good enough for them, of course.