Interactive advertising has always been an important goal for major brands. As the better you advertise the more sales that will increase. It goes almost by the same rules like supply and demand. Invest in better advertising and get more money. For that purpose, Sony has filed a patent for an idea that by shouting at the TV you will be able to skip commercials. This is a very unique idea for the interactive marketing world, as you are forced to insert a brand name into your unconscious mind. So in their view, the next time you head out to the store, you’ll be buying the product you were swearing at.
Companies from their creation dates to their termination dates, usually change their logos throughout the whole journey. With this in mind Microsoft, has decided to revamp its logo, making it what they view “hip” and cool. This will be their 5th logo in the making. As this logo is accompanying Windows 8, it will of course feature some relevance to the Windows 8 logo, with a four squares idea. Which logo do you think Microsoft’s finest is? Please vote at the poll below.
Chinese online sources claim that Xiaomi might be releasing its successful phones in Europe as early as Q1 2013. The real question behind this statement is whether Xiaomi has the capabilities to expand its market in a completely uncharted area. Just to start off, Xiaomi will have to invest a lot of money in advertisement in Europe as not a lot of people are familiar with the brand. Finally, the funny part about this story is that Xiaomi has about 1.3 billion people in china to sell to, but that’s not good enough for them, of course.
Mobile payment platforms are making their way into our phones. Companies see this as a big opportunity to make a lot of money, the only problem is, how to get consumers hocked up on their platform. The solution is to get a bunch of big retailers together and unit them into your mobile payment system. That’s easier said then done, as those retailers have decided to form their own mobile payment system and leave Google, Visa, and other humongous companies from taking a slice at the mobile payment platform. Best Buy, Walmart, Target, 7-Eleven, Shell, Sears, CVS and many more have named their united mobile payment system Merchant Customer Exchange. So it’s possible that in the near future you’ll be paying via your phone, everywhere and not where only Google Wallet is accepted.
Starbucks has partnered up with square as a digital payment platform. This platform will let 7,000 US Starbucks store accept credit cards and digital payments via Square app. The application is available on both IOS and Android making it available to almost everyone. Other then being a great time saver for getting coffee, it will also give you some discounts from other stores.