Interactive advertising has always been an important goal for major brands. As the better you advertise the more sales that will increase. It goes almost by the same rules like supply and demand. Invest in better advertising and get more money. For that purpose, Sony has filed a patent for an idea that by shouting at the TV you will be able to skip commercials. This is a very unique idea for the interactive marketing world, as you are forced to insert a brand name into your unconscious mind. So in their view, the next time you head out to the store, you’ll be buying the product you were swearing at.
Companies from their creation dates to their termination dates, usually change their logos throughout the whole journey. With this in mind Microsoft, has decided to revamp its logo, making it what they view “hip” and cool. This will be their 5th logo in the making. As this logo is accompanying Windows 8, it will of course feature some relevance to the Windows 8 logo, with a four squares idea. Which logo do you think Microsoft’s finest is? Please vote at the poll below.